Hai Menu Project

Hai - Restaurant
A new far-east fusion restaurant plans to open a new location in the Entertainment district and requires a new menu design. You have been tasked with creative for this project
 
Hai - Art Direction
The great artist Shigeo Fukuda bold and unique poster design is the cornerstone of Hai restaurant art direction and at many level the culture of walking in the door. Elements of WW2 propaganda poster design should also add lightweight influences for the design style.


Clients that visit Hai

The patrons of the Hai -restaurant is the very top level of the Professional ecosystem. Life-time Business deals are made based on an evening at Hai restaurant. The high level of quality ingredient and expert craftsmanship sets the Hai light-years beyond any experience. We expect the same level of detail for the creative,design, deployment and execution for the menu design.

Research Materials

Mindmap

HAI Menu Sketch
So here are some idea that I have created when I was brainstorming for HAI Menu Project.

HAI Menu Palette

HAI Menu Logo

My Soy Sauce painting from last semester 

Time Sheet

So here is my final HAI Menu for this project. I started off by craeting a mindmap and a menu for HAI restaurant.Also, I have found some useful inspiration from Shigeo Fukuda's works. I decided to play around in Photoshop and to think what I could add to my HAI Menu. Therefore, I have used my artwork from last semester which is the soy sauce painting that I did. As well, I took some ideas about Asian restaurants such as Vietnamese, Chinese, and Japanese. After doing some research, I planned to begin my HAI Menu by creating a background. For the fonts, I also used some bold for the titles of the Menu. I chose the background colour to be red because it kind of relates to some inspirations that I have seen. So here is my final HAI Menu project, take a look.

 Final HAI Menu (Inside)

Final HAI Menu (Outside)